Company Policy Series – Social Media Policy Sample
The purpose of the Social Media Policy is to establish consistent guidelines for the use of Social Media and to communicate the consequences for employees who violate this policy.
The following is what a Social Media Policy could look like:
“The company’s social networking policy includes rules and guidelines for Company-authorized social networking and personal social networking and applies to all executive officers, management and staff. Blogging or other forms of social media or technology include but are not limited to video or wiki postings, sites such as Facebook and Twitter, chat rooms, personal blogs or other similar forms of online journals, diaries or personal newsletters not affiliated with the company.”
Online platforms are fundamentally changing the business world by offering new ways to engage with customers, colleagues and the community. The company acknowledges that social media can help employees build stronger, more successful business relationships, for those employees who have been approved or instructed to utilize online platforms. However, each social media tool has proper and improper uses. It is important that employees understand what is expected and required when they discuss the Company, or Company related topics.”
In addition, some other guidelines in the Policy should include:
- Employer Monitoring
- Media Relations Language
- Copyright and Trademark Considerations
Not all companies require the same polices and it is recommended that polices be tailored to a company’s specific needs. If you would like a complete version of this policy, please contact us.